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Sport Management

The BSBA Sport Management degree successfully prepares students to enter a career in sport management and administration.

Why Sport Management?

The Sport Management degree provides professional training in preparation for management and leadership positions with professional sport teams, intercollegiate and intramural athletics, recreation programs at colleges and universities, and amateur athletic organizations. The program will also prepare students for graduate study.

The curriculum is designed to enable students to acquire and demonstrate a set of management skills and an understanding of sport industry issues through a combination of required business core courses, sport management-specific courses, and experiential components.

All students are required to complete a practicum or internship experience that provides real world application. The program also offers study abroad opportunities in the United Kingdom, and the sport management faculty all have experience in international sport and education.


Sport Management Program Learning Outcomes:

  1. Demonstrate content knowledge related to the study of sport management, including principles of management and leadership, marketing, facility and event management, risk management, and financial planning.
  2. Identify and address legal and security issues in the sport industry.
  3. Utilize critical thinking skills in analyzing sport management issues.
  4. Demonstrate effective communication skills, both orally and written.
  5. Demonstrate a mastery of practical skills necessary for a career in sport management.

Study Abroad

Study abroad programs led by USM business faculty are established for Japan/South Korea and as part of the British Studies Program. Ask us about opportunities to learn in other countries.

Degree Options

There is one Bachelor of Science in Business Administration (BSBA) degree available with this major.

More about this Major


Graduates work with major/minor professional teams, amateur sport organizations and governing agencies, arena and stadium management, sport security firms, collegiate sports, and interscholastic organizations.

Employers include: NCAA, NFL, MLB, SMG, IMG, MLS, NIRSA, New Orleans Sports Foundation, College and University Sport Management and Business Departments, PGA, NAIA, NATA, NSCA, USOC, NFHS.

The sport business industry continues to be one of the largest, fastest-growing, and most popular industries in the United States, worth over $400 billion.

Courses You Might Take

SM 203: Introduction to Sport Management

An overview of the history, foundation, and career opportunities in the sport industry

SM 395: Sport Sales Methods and Techniques

Examines the sales process in the sport industry including theories, research and development of sport sales.

SM 400: Security and Risk Management of Sport

An overview of security issues and effective risk management strategies for sport organizations and event organizers

SM 410: Introduction to Sport Marketing

An analysis of sport promotion processes, finance, consumer behavior, marketing, and principles of athletic fundraising.

SM 412: Sport Economics

An introduction to the methodologies, theories, and analyses of economics and finance as they relate to the amateur and professional sport entities.

SM 466: Sport Facility and Event Management

Introduction to the concepts and processes in the management of sport facilities and events

SM 499CA: British Studies Program

A study of the global sport business, with the focus on the sport industry in the United Kingdom; variable topics, lectures and supervised research on sport events, organizations and venues in England

Meet Some of Your Professors

Dr. Stacey A. Hall

Department Chair and Associate Professor

Favorite Courses: Security and Risk Management of Sport; Sport Economics

Expertise: Sport Security Management

Dr. Dennis Phillips

Associate Professor

Favorite Courses: Legal Aspects of Sport and Organizational Leadership in Sport

Expertise: Legal Aspects of Sport; Organizational Leadership in Sport; Global Sport and the British Studies; Policy and Governance in Sport Organizations; Intercollegiate Athletics.

Dr. Brandon Allen

 Assistant Teaching Professor 

Favorite Course: Introduction to Sport Management

Expertise: Business Continuity, Sport Security, Research Design

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Southern Miss undergraduate degrees are available online, at the Hattiesburg campus, at the Gulf Park campus, and/or through a hybrid delivery that includes both online and on-campus courses.