In marketing you study the psychology of why and what people and businesses buy. Marketers use that information to create and execute plans to match up a company's products with the people who most need them. You will take courses in consumer behavior, creative marketing, market research, professional sales and more.
Marketing majors complete the common business core as well as the marketing core. The marketing core progresses from consumer behavior and creative marketing through professional selling, and finally market research and marketing strategy, which is the capstone course. There are also elective courses in a number of areas and the opportunity for earning credit through internships.
Study abroad programs led by USM business faculty are established for Japan/South Korea and as part of the British Studies Program. Ask us about opportunities to learn in other countries.
There is one Bachelor of Science in Business Administration (BSBA) degree available with this major.
Having a marketing degree can never be a career mistake. All businesses and most non-profits and governmental units hire marketing graduates. It is one of the most recruited degrees on campus by a wide variety of employers.
Learn to think creatively and apply that skill to real-life marketing problems.
Apply concepts of psychology and sociology to how people behave when they buy products.
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Be aware of our deadlines, $40 application fee and other items on our checklist. Admission requirements vary for freshmen, transfers, prospective Honors College students and others.
Southern Miss undergraduate degrees are available online, at the Hattiesburg campus, at the Gulf Park campus, and/or through a hybrid delivery that includes both online and on-campus courses.
All courses listed in the degree plan are available online. A student would not have to take a face-to-face course to complete this degree.
50 percent or more of the degree plan’s courses in Major Area of Study Requirements AND 50 percent or more of courses in Curriculum Requirement are available online. Remaining courses are face-to-face at the Hattiesburg or Gulf Park campus, as noted.
All courses are available face-to-face on the Hattiesburg campus.
All courses are available face-to-face on the Gulf Park campus in Long Beach.