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Healthcare marketer consults with clinician in healthcare environment.

Healthcare Marketing

Through a unique combination of courses in science, marketing and business, you will be prepared to work in marketing in the growing field of healthcare.

What You Can Do with a Degree in Healthcare Marketing

As a healthcare marketing major, you will take a number of courses in biology, chemistry and in health policy, along with marketing courses with a focus on issues facing companies doing business in the healthcare industry.


In addition to your freshman and sophomore courses, you will take two courses in biology, two in chemistry and two more in either nursing or health sciences.

In the College of Business, healthcare marketing majors take courses specific to marketing in healthcare and classes on laws and ethics for the industry. You will learn about the jobs in the field and how to talk to doctors and hospital professionals, as well as real-life interactions with industry professionals.

Study Abroad

Study abroad programs led by USM business faculty are established for Japan/South Korea and as part of the British Studies Program. Ask us about opportunities to learn in other countries.

Degree Options

There is one Bachelor of Science in Business Administration (BSBA) degree available with this major.

More about this Major


Graduates have gone on to be sales reps for Eli Lilly, AstraZeneca, Pfizer, Medtronic and many other leading companies in the healthcare sector.

Most healthcare marketing classes are small, and most students get placed in careers upon graduation. Many healthcare marketing students land internships at leading companies.

Take the Next Steps

Let's Connect

Get in touch so we can share the information you need to learn more about your future at Southern Miss.

Come See Us

Visit our beautiful Hattiesburg or Gulf Park campuses. Seeing for yourself is a great way to get to know us better.

Apply to Southern Miss

Be aware of our deadlines, $40 application fee and other items on our checklist. Admission requirements vary for freshmen, transfers, prospective Honors College students and others.

Southern Miss undergraduate degrees are available online, at the Hattiesburg campus, at the Gulf Park campus, and/or through a hybrid delivery that includes both online and on-campus courses.