In the advertising program, we provide you with the skills and knowledge to help you find your career path. Students may choose to focus on creative strategies, media planning, or account management.
We stay connected with the real world by inviting professionals to the classroom and offering the most up-to-date outlook of the industry. Learning does not stop at graduation, so we teach students how to use professional resources (such as websites, publications, professional organizations, etc.) for life-long learning.
Students also have the opportunity to join the American Advertising Federation USM chapter and to work with the Student Media Center to gain valuable work experience.
All majors in the School of Mass Communication and Journalism begin with courses that offer an overview of the vibrant mass media industries to demonstrate the interconnectivity of each. From there, students focus on the specifics of advertising such as creative strategies, media planning and advertising campaigns.
There is one Bachelor of Arts (BA) degree available with this major.
Graduates are prepared for positions as advertising layout artists, copy writers, media planners and account executives, working in the mass media, advertising agencies, advertising departments in business and industry, and advertising sales for media.
This capstone class is the final course in the advertising sequence and it is here where you'll be able to pull everything together that you have learned thus far to develop and prepare a real advertising campaign for a real client.
In order to accomplish this task, you will be assigned to a team of four or five in the first week of class. Your team will operate as a working advertising agency in order to develop a comprehensive campaign plan and present it to the client at the end of the semester.
Professor and Director
Favorite Course: MCJ 210: Introduction to Social Media
Expertise: Writing, editing, media history, social media
Favorite Course: MCJ 330: Advertising Creative Strategies
Expertise: advertising theory and strategy
Favorite Course: MCJ 431: Advertising Campaigns
Expertise: Advertising and digital media
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Visit our beautiful Hattiesburg or Gulf Park campuses. Seeing for yourself is a great way to get to know us better.
Be aware of our deadlines, $40 application fee and other items on our checklist. Admission requirements vary for freshmen, transfers, prospective Honors College students and others.
Southern Miss undergraduate degrees are available online, at the Hattiesburg campus, at the Gulf Park campus, and/or through a hybrid delivery that includes both online and on-campus courses.
All courses listed in the degree plan are available online. A student would not have to take a face-to-face course to complete this degree.
50 percent or more of the degree plan’s courses in Major Area of Study Requirements AND 50 percent or more of courses in Curriculum Requirement are available online. Remaining courses are face-to-face at the Hattiesburg or Gulf Park campus, as noted.
All courses are available face-to-face on the Hattiesburg campus.
All courses are available face-to-face on the Gulf Park campus in Long Beach.